About
the Company
Corgi International Limited
Corgi was originally founded in 1956 in England and is one of the
oldest marketers of collectible die-cast models of trucks, buses,
cars and airplanes in the world with its principal markets of its
products in the United Kingdom and Northern Europe. In July 1977,
Corgi International Limited (formerly known as Zindart International
Limited) was incorporated in Hong Kong as a limited company under
the Hong Kong Companies Ordinance initially to operate a manufacturing
facility. In February 1997, the Company’s ADSs were listed on the
NASDAQ Global Market (formerly known as the NASDAQ National Market)
and the Company acquired Corgi in July 1999. In December 2006, we
sold our Zindart Manufacturing division. Corgi also operated a book
and paper division, Hua Yang, which Corgi acquired in February 1998
and had sold in May 2004.
In December 2006, Corgi acquired Cards and merged with Master Replicas.
Master Replicas Inc., based in Walnut Creek, California, was founded
in 2003 and is a designer and marketer of movie and television prop
replicas, including the Star Wars FX Lightsaber. Historically, Master
Replicas has sold its products principally to customers in the United
States. Cards Inc. Limited, based in Watford, England, was founded
by Darren Epstein in 1989 and is a distributor of trading cards
and pop culture memorabilia principally in the United Kingdom and
Europe.
After the recent acquisitions, we began the process of reclassifying
our product categories and channels of distribution to be more closely
aligned with our strategic direction and organization structure
of the Company. We now group our products into three primary product
categories: movie prop replicas (Master Replicas); die-cast collectibles
(Corgi); and gift and toy products (PopCo). We also distribute trading
cards and movie memorabilia through our Cards Inc. brand.
We offer a wide range of products at varying retail price points
from $4.99 to $2,800. We believe our products appeal to a broad
range of consumers.
Master Replicas
Brand Prop Replica Collectible Memorabilia Products.
This category includes a wide range of licensed collectible products
that generally are high quality, authentic reproductions of movie
props from leading entertainment franchises. Our Master Replicas
brand specifically targets passionate communities of fans and collectors.
Products in this category include:
The Star Wars FX LightSabers;
- Limited Edition Prop Replicas;
- Studio Scale Replicas; and
- Scaled Replicas.
Corgi Brands
Die-Cast Collectibles. This category includes a wide range of licensed
and unlicensed collectible products. Products in this category include:
Corgi Classics, consisting of highly detailed, authentic scale replicas
of aviation, road transport and vehicles, produced in limited numbers
and designed to appeal to a wide range of die-cast collectors; and
- Twisterz and Paint My Ride.
PopCo
Gifts and Toys. This category includes a wide range of licensed
collectible gifts and toys that are aimed at the broader market
of casual fans in addition to serving as entry level price points
for younger collectors. Products in this category include:
Harry Potter and Golden Compass toy lines (including action figures,
play sets and electronics); and
- Pop culture products, including movie memorabilia and gifts
(bobble head dolls, plates, cookie jars).
Cards Inc.
Through this brand, we distribute trading cards and other memorabilia,
including:
Movie memorabilia (including action figures, statuettes and other
collectibles);
- Trading cards (Topps, Inkworks, Rittenhouse, Comic Images, Panini,
Artbox); and
- Collectible game cards (Yu-Gi-Oh and Magic – The Gathering).
Operations
 Corgi International Limited has
sales and marketing operations based in Leicester, England, Walnut
Creek, California and Chicago, Illinois, with a sourcing office
based in Hong Kong. |
